Our Staff

Susan Kristoff, HIS

Susan Kristoff, HIS

Hearing Instrument Specialist

I am a hearing instrument specialist, and I have been employed with NewSound Hearing since 2007. I started working in the hearing health field in 1991. My journey in the industry began with the art of building hearing aids, and I chose to explore my options in working directly with the patients. I attended the American Conference of Audiopathology in 2008 and became certified in 2009. I believe in always putting the patient first, treating each individual with joy and respect, while having the courage to reach out to my colleagues when unsure of the best possible choice to enhance my patient’s experience. My mission will remain, “We Have Hearing Lives to Save.”

Ashley Wilson

Ashley Wilson

Audio Tech

Ashley Wilson is an Audio Technician from Columbus, Texas. Ashley started working at New Sound Hearing Center in 2023 and was drawn to the profession because she has a passion for helping others.
What Ashley loves most about saving hearing lives is seeing the patients eyes light up when they are able to hear clearer than they ever thought possible! Ashley strives for every patient to walk out of the clinic with a smile on their face in her everyday work with patients.

Outside of saving hearing lives, Ashley loves to go fishing, sing, play dominoes, and spend time with her children.

Catherine Noriega

Catherine Noriega

Patient Services Coordinator

Catherine Noriega is a Patient Services Coordinator. Catherine is originally from Rosenberg, Texas and moved to Schulenburg, Texas in 2022. Catherine began working in the hearing industry in 2025 and was drawn to the profession because of her passion for helping people.

Outside of saving hearing lives, Catherine loves hobbies such as reading, hunting/fishing with her husband and going to her 3 children’s various activities.

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Customer Reviews

Technology x experience x expertise = perfection.....you can use that. Susan Kristoff is a true asset. She CARES , she knows the how to customize fine tuning for the wants, needs, and most important..past and present conditions of the patient. Perfection is what justifies the cost.

Terry, on Google

Great caring people

david kendrick, on Google
Don Williams, on Google

Excellent

Lucy Canik, on Google

Great free assessment this morning to get a baseline.

Laura Williams, on Google

Friendly, professional and excellent service!

Scott Penn, on Google

First time there, everything was explained in detail and very thorough with my care.

Vickie Perkins, on Google

Everything went great.

Charlene Campbell, on Google

We had 0 wait time. Two of us were getting our hearing checked for the first time ever. Not sure the testing was as thorough as an audiologist would have done, as the results were very limited. Husband was found to have hearing loss and was fitted with hearing aids...

Carol Weakley, on Google

Had an exceptional experience. Susan Kristoff was very professional and a huge Help in her treatment and explanations! Thank you for this pleasant experience!

Janis Arnold, on Google
Melissa Otradovsky, on Google

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