Our Staff

Susan Kristoff, HIS

Hearing Instrument Specialist

I am a hearing instrument specialist, and I have been employed with NewSound Hearing since 2007. I started working in the hearing health field in 1991. My journey in the industry began with the art of building hearing aids, and I chose to explore my options in working directly with the patients. I attended the American Conference of Audiopathology in 2008 and became certified in 2009. I believe in always putting the patient first, treating each individual with joy and respect, while having the courage to reach out to my colleagues when unsure of the best possible choice to enhance my patient’s experience. My mission will remain, “We Have Hearing Lives to Save.”

Catherine Noriega

Patient Care Coordinator

Catherine Noriega is a Patient Care Coordinator. Catherine is originally from Rosenberg, Texas and moved to Schulenburg, Texas in 2022. Catherine began working in the hearing industry in 2025 and was drawn to the profession because of her passion for helping people.

Outside of saving hearing lives, Catherine loves hobbies such as reading, hunting/fishing with her husband and going to her 3 children’s various activities.

Experience our unique approach to hearing restoration

Learn about what you should expect when you visit our location.

What to Expect
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Customer Reviews

Elizabeth Rypl, on Google
Barney Bolten, on Google

I am extremely happy with the level of service I receive from New Sound Hearing.

CL Robbins, on Google

Appointment was on time as scheduled. Very professional and friendly staff.

Charles Labay, on Google

I've used Columbus Texas New Sound for 12 years. Expert care, friendly people and consistent follow up care every 90 days. And there are some excellent restaurants near by. Another good reason to go to Columbus Texas occasionally.

Mike Smith, on Google

Susan and Catherine are the best. This was my first experience with hearing test they made me feel comfortable. This was a very positive experience. If you are having hearing issues give these ladies a try. It will change your quality of life

Anna Pittman, on Google

When you need hearing aids, this is THE place to go! Susan Kristoff, the Hearing Instrument Specialist is so thorough. I felt that I got a better exam with her than with my audiologist! I love the Audibel hearing aids that she chose for me. I could not be happier...

Linda Cully, on Google

Always fun to see Susan and staff. Very professional atmosphere!

Michael Besch, on Google

Costumer service is fantastic…. They go above and beyond for you!!!

Doug Schoppe, on Google
Diane Johnson, on Google

Awesome customer service,,, Love the staff

Gary Schindler, on Google

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