Our Staff

Susan Kristoff, HIS

Hearing Instrument Specialist

I am a hearing instrument specialist, and I have been employed with NewSound Hearing since 2007. I started working in the hearing health field in 1991. My journey in the industry began with the art of building hearing aids, and I chose to explore my options in working directly with the patients. I attended the American Conference of Audiopathology in 2008 and became certified in 2009. I believe in always putting the patient first, treating each individual with joy and respect, while having the courage to reach out to my colleagues when unsure of the best possible choice to enhance my patient’s experience. My mission will remain, “We Have Hearing Lives to Save.”

Catherine Noriega

Patient Services Coordinator

Catherine Noriega is a Patient Services Coordinator. Catherine is originally from Rosenberg, Texas and moved to Schulenburg, Texas in 2022. Catherine began working in the hearing industry in 2025 and was drawn to the profession because of her passion for helping people.

Outside of saving hearing lives, Catherine loves hobbies such as reading, hunting/fishing with her husband and going to her 3 children’s various activities.

Experience our unique approach to hearing restoration

Learn about what you should expect when you visit our location.

What to Expect
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Customer Reviews

Everyone was very pleasant and helpful! They did a wonderful job checking our hearing and with cleaning of my husband and my ears! My husband and I will certainly be going back and would recommend it to anyone.

Janice Wilson, on Google
Arnie Hageman, on Google
Stan Warfield, on Google

Susan is extraordinary in her knowledge of the technology of of the many hearing devices. Her compassion for customers is wonderful and she has demonstrated that over the years with Gloria. We would want to go to no other hearing service but New Sound Hearing because of Susan Kristoff. Her...

Clarence Baines, on Google

The staff was friendly and professional. They explained everything.

Barbara Kautz, on Google

Ashley is so sweet! She was very thorough and kind.

Donnie Hyde, on Google

Very helpful first visit as we had no knowledge of what is required. Susie goung above and beyond with sorting us out. Thankyou!

PATRICIA power, on Google

Susan and her staff are all so kind, helpful, and knowledgeable.

Johnna Besch, on Google

Technology x experience x expertise = perfection.....you can use that. Susan Kristoff is a true asset. She CARES , she knows the how to customize fine tuning for the wants, needs, and most important..past and present conditions of the patient. Perfection is what justifies the cost.

Terry, on Google

Great caring people

david kendrick, on Google
Don Williams, on Google

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