Susan Kristoff, HIS
Hearing Instrument Specialist
I am a hearing instrument specialist, and I have been employed with NewSound Hearing since 2007. I started working in the hearing health field in 1991. My journey in the industry began with the art of building hearing aids, and I chose to explore my options in working directly with the patients. I attended the American Conference of Audiopathology in 2008 and became certified in 2009. I believe in always putting the patient first, treating each individual with joy and respect, while having the courage to reach out to my colleagues when unsure of the best possible choice to enhance my patient’s experience. My mission will remain, “We Have Hearing Lives to Save.”
Ashley Wilson
Audio Tech
Ashley Wilson is an Audio Technician from Columbus, Texas. Ashley started working at New Sound Hearing Center in 2023 and was drawn to the profession because she has a passion for helping others.
What Ashley loves most about saving hearing lives is seeing the patients eyes light up when they are able to hear clearer than they ever thought possible! Ashley strives for every patient to walk out of the clinic with a smile on their face in her everyday work with patients.
Outside of saving hearing lives, Ashley loves to go fishing, sing, play dominoes, and spend time with her children.
Catherine Noriega
Patient Services Coordinator
Catherine Noriega is a Patient Services Coordinator. Catherine is originally from Rosenberg, Texas and moved to Schulenburg, Texas in 2022. Catherine began working in the hearing industry in 2025 and was drawn to the profession because of her passion for helping people.
Outside of saving hearing lives, Catherine loves hobbies such as reading, hunting/fishing with her husband and going to her 3 children’s various activities.
